Inspired by the success of last year’s Find Your Freedom internship program, the Motor Company has launched a new Campus Ambassador pilot program. The goal is to raise engagement and awareness of the brand with students on four campuses around the country.
“Research showed us that students already have a very positive view of motorcycles and Harley-Davidson,” says Tim Budzien, Harley-Davidson manager of marketing programs. “The problem is, they just don’t see us around on campus. The Campus Ambassadors are going to help us change that.”
The new program will position H-D as a pathway to self-expression and personal discovery for students. A key will be tapping into existing two-wheeled riding culture – whether that’s motorcycles, scooters or bicycles – to help build community.
Twelve ambassadors, three each at four university campuses, have already been selected. We’ve linked the ambassadors’ Instagram accounts below. Here’s a video about the program.